Does the World Really Need a "Hulk 2?"

Variety is reporting that a sequel to 2003's mega-bomb Hulk, titled The Incredible Hulk, is being slated for a 2008 release.

My question is...why? Maybe they just didn't get it right the first time and want a do-over. But I don't know why anyone would want to come back for more. They're most likely trying to squeeze more money out of it but...why try to squeeze money out of something that didn't make any money the first time around?

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