Friday, January 18, 2008

"Cloverfield" is a Monster Hit

It looks like I was right in thinking the initial box office gross projections for Cloverfield of around $20 million were low, and that somewhere north of $30 million was more accurate. Fantasy Moguls is now projecting that it will rake in somewhere around $40 million for the 3-day weekend. Which is huge for a January release.

So the first words I spoke after the screening on Tuesday to a publicist acquaintance of mine - "this is going to be big" - are really starting to ring true. I knew instantly that Paramount had something special on their hands...and it now has the making of a major word of mouth hit.

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