Friday, March 20, 2009

Disney to Plant a Tree in Honor of "Earth" Watchers

DisneyNature announced today that it will plant a tree in honor of every ticket buyer for its new film, Earth, during its opening week.

According to the press release:
Disney's goal is to ensure that it plants trees in areas that conservationists have identified as important hot spots of biodiversity. Disney will oversee the planting of the trees in the Brazilian Atlantic Forest, which is considered the most endangered rain forest in the world. Today, only 7 percent of the Atlantic Forest remains. Disney is committed to ensuring the trees are planted and cared for to provide the greatest long term benefit for the planet.
It's easy to be a cynic about PR stunts like this, but this is one I can really get behind. I saw the trailer for Earth in front of Race to Witch Mountain last weekend, and was almost moved to tears by it. Documentaries are always a hard sell, especially for families, but the trailer is breathtaking and hopefully it can do some March of the Penguins business, or even more. With enough tickets this kind of massive tree planting initiative in devastated areas could really make a difference.

To order tickets, visit www.disney.com/earth or call 1-888-DISNEY6.

2 comments:

Fox said...

I had the same emotional reaction to this trailer as you did. How can you NOT tear up a little at seeing a baby bird try to fly for the first time to the sounds of Sigur Ros?!? Impossible.

Matthew Lucas said...

I think this would be a great one to see in IMAX.