Suicide Comedy Ad Causes Controversy
NEW YORK (Hollywood Reporter) - Suicide prevention groups are dead set against the proposed ad campaign for the comedy "Wristcutters: A Love Story," which plans to bill itself with posters showing people killing themselves.
The images will depict people jumping off a bridge, electrocuting and hanging themselves. The acclaimed film follows a group of people that have committed suicide (including stars Patrick Fugit and Shannyn Sossamon) making fun of other causes of death, but you see it with suicide and mental illness," Robert Gebbia, executive director of the American Foundation for Suicide Prevention (AFSP), wrote in a letter to the film's backers.
But Courtney Solomon, co-owner of After Dark Films, said the posters will be displayed as traffic-style stop or yield signs with a bar and circle over the illustrations, along with hearts to reference the film's romantic story line. He said the campaign may change before its mid-July rollout.
Matt to AFSP: Get over it.